By Nemanja Milosevic
For a very long time the original programming of European TV stations had suffered from the dominance of US made TV content, and the discrepancy was mostly caused by the differences in budget. For a very long time, TV shows were seen as being of lesser quality in comparison to movies, and more successful actors would usually avoid appearing on a regular TV show. That recently changed, as several TV shows from the US got acclaim from critics and general praise by the audience, thus the status of TV shows slowly evolved. There has been more creativity involved in making a show and at the same time the level of production and artistic direction of some TV shows improved so much that they could compare to those of movies that usually appear in film festivals. There have been several established movie directors who directed shows and some award-winning actresses and actors who had major roles in some shows (the latest example being Nicole Kidman and Meryl Streep in Big Little Lies).
While all this was happening in the US, Europe started catching up, now that TV shows had a better reputation and an established market among a much wider audience. The European television program was traditionally based on imported content (films and sit-coms), adapted reality and game shows; and the only difference would be whether this content would be presented in a dubbed or original version. The original programming was usually national, it would rarely cross borders and every country had its own type of shows they specialized in. Except for football matches and reality show adaptions (a reality show Big Brother started in the Netherlands, but has experienced a worldwide success, as the rights for the production of the show were sold in many other countries, resulting in the show airing in almost every European country), there was no other content that was ‘pan-European’. That recently changed with the emergence of streaming platforms, such as Netflix and Amazon Prime. These services bought rights for many European original shows and for the first time made them available with subtitles in English and other languages, all across the globe. Continue reading “The Rebirth of European TV”