The Future of Creative Europe

Towards a new generation of cultural funding

by Marje Brütt

The cultural and creative sector is the third biggest employer in the European Union being only excelled by the construction and the food sectors.[1] Besides their rather underestimated economic importance, culture and creativity build bridges between people and positively influence various areas, e.g. education, well-being or democracy. Consequently, culture contributes to the objectives of the European integration. Therefore, it is necessary to foster our cultural and political identity, to preserve our diversity and increase the intercultural dialogue as it is mentioned in Article 167 of the Treaty of Lisbon.[2]

In order to give credit to the cultural sector and to support its further development, the European Union launched Creative Europe in 2014 as the EU’s funding programme for the cultural, creative and audiovisual sectors.[3] As such it is in place for seven years (2014-2020) and consists of two sub-programmes that used to exist independently before: MEDIA and CULTURE. While MEDIA[4] is dedicated to the audiovisual sector and helps promoting audiovisual works, CULTURE covers funding for all other cultural and creative areas including amongst others performing and visual arts, literature, music, street art and cultural heritage. In total, 1,46 billion Euros are foreseen for the whole programme meaning for the whole seven years and all participating countries.[5] Related to the amount of participating countries, this amount can change throughout the years. In addition to the 28 EU Member States, interested European countries can associate with Creative Europe and thereby increase the programme’s budget. In the past years, the list of participating countries grew continuously up to 41 countries in 2018, including amongst others Tunisia, Georgia, Ukraine, Albania and Armenia, boosting the intercultural exchange in the European neighbourhood.[6] Simultaneously, countries can also leave the group as it was the case with Turkey in autumn 2016 and could be happening again with the upcoming Brexit in 2019. Continue reading “The Future of Creative Europe”

Hipster or Hipstered?

Do you follow or not? Following tendencies in society

George 3

Georgios Tsarsitalidis│

Often individuals define themselves by projecting the ‘other’. In many cases this ‘other’ can be music, fashion, movie stars or even someone you see walking down the street on an ordinary day. Who did not have posters on their bedroom walls when they were young? The way you dress, what you listen to, what you say, or even what you eat transmit unconscious messages to other people about your identity or the tendencies you follow in order to formulate that identity. In contemporary society, the way you act and look becomes even more important as people can categorise you with a simple glance.

Modern hipster

George 1One category that many are put in to is the ‘modern hipster’. As ‘rock’ people define themselves through the adoption of specific behaviour, clothes and music, hipsters do the same in contemporary society. Hipsters use music and contemporary cultures in conjunction with older ones to put together the hipster look. Hipsters are ‘architects’ for putting together their look derived and defined by many subcultures, either old or contemporary. Thus they create a look which can be considered as ‘fashion mosaic’. This movement, however, has not been clearly defined due to its multicultural character. Also, in my opinion, the term ‘hipster’ is undefined by many people even though the hipster movement is here and, I think, is going to stay for a while.

Defining hipster

George 2Hipster is a subculture movement of recent young, urban, middle-class people who listen to independent or non-mainstream music and are characterised by their alternative, liberal and bohemian fashion. Generally they are considered to be free spirited and open to new ideas, and adopting of an alternative lifestyle by utilising contemporary technological gadgets. Photography is their habit and their ‘chill-out’ way of behaviour becomes their motto. Hipsters are considered to be relaxed, outgoing people and sometimes look as if they live in their own world.

Hipsters are young adults who put tuck trousers inside their leather boots. In winter they have big, thick scarves and in summer they wear open V-neck t-shirts with colourful frame Ray-Ban sunglasses. They usually wear tight blue or white shirts with suspenders, and you can usually see their striped white socks under their tight black short trousers.

When it comes to music, we can say that they usually listen to Mumfords & Sons (song: “Little Lion Man”), Edward Sharpe and the Magnetic Zeros (song: “Home”) or Fun (songs: “We Are Young” and “Carry On”) while they are using their smart phone to upload cool photos on Facebook or Instagram. Hipsters are considered to be sensitive, open-minded and interesting. In Europe, Scandinavian countries like Sweden, especially in its capital Stockholm, are considered as capitals of the hipster movement due to the bohemian and relaxed attitudes of young adults there.

Who are hipsters? When asked MA Euroculture 2011-13 students in Bilbao…

rashid fb small Rashid Munir

“Hipsters are the devil-may-care attitude people, mostly young, urban middle class, who have a distinct taste in indie music and film, liberal politics, and careless fashion. The entire attitude is taken up to show that they don’t care about following the mainstream rules.”

peter Peter Zwart

“Haha. Not entirely careless of fashion I would say though. They have this big like in ‘retro’ stuff, and the male-versions tend to dress pretty much ‘metro’, don’t they? And don’t forget they always have an iPhone and/or iPad.”

mayra fb small Mayra Lopes

“Oh, I would say they just don’t know how to wash their expensive brand clothes and that’s why they look old and it seems that they don’t care. Often confused with homeless people.”

stephanie Stéphanie Stehli

“I agree with Peter’s description, that’s exactly what I would say! Plus they have an iPod with trendy headphones (not earphones, never ever).”

olga fb small Olga Kuchynska

“Hipsters are young folks who want to stand out of the crowd and hate to be part of social mainstream, right? But it’s so funny, because while they want to escape the mainstream, the number of hipsters is growing to the extent that I can conclude they are becoming some kind of an alternative mainstream – nihilism and fuck-u-all and I-couldn’t care less attitude to many society-related issues) isn’t that cool now?? It’s becoming fashionable to be a hipster. Should I also assume the hipster’s mantle? I wonder where my grandama keeps her vintage frock…”

What’s your definition of Hipster? We welcome your comments!

If you want to watch ‘Hipstered’ Music videos:

(Sources of the pictures used for the article)

The first photo:

The second photo:

The third photo:

georgeGeorgios Tsarsitalidis, Trend Editor

George was born in Stockholm but was raised in Greece. Since 2008, he has lived again in Sweden. He has a Bachelor (Hons) in English Language and Philology from the Aristotle University of Thessaloniki. He completed a two-year MA in American Literature and Culture at Uppsala University has studied MA Euroculture in Uppsala, Bilbao and Indianapolis and is now back in Uppsala to finish his MA thesis. George speaks five languages (Swedish, Greek, Italian, Greek Sign Language, English) and is currently studying Spanish and Arabic. He has presented his work at more than seven international conferences and has received more than five scholarships. He has published his work in the Athens Institute of Education and Research. He loves swimming, painting, and writing and he enjoys living ‘in-between’ Greece and Sweden.