The changing face of activism: From Rudi Dutschke to Cara Delevigne

By Sophie Renhuldt

Das Private ist politisch – Kommune 1’s infamous motto has perhaps never been more pertinent than it is at present, as the zeitgeist of the 60’s protest movements persists in today’s vitriolic political climate. Whilst social conventions were once challenged by the likes of Rudi Dutschke and his army of rebellious youths, it appears that corporations and celebrities have taken the lead in matters of social responsibility.

From Starbucks’ refugee hiring plan, to Nike’s take on racial inequality, businesses seem desperate to display an authentic sense of awareness, reflecting a global marketing epidemic: brand activism. Previously apolitical companies are suddenly raising their voices, with the importance placed on being heard. And, with the exception of maybe Pepsi’s tone-deaf advertisement featuring Kendall Jenner, the commodification of activism is selling.

Continue reading “The changing face of activism: From Rudi Dutschke to Cara Delevigne”

Meet the Erasmus Graduates whose business is bringing EU funding to Italy’s entrepreneurs: Life after European Studies Interview

 

Eoghan Mark Hughes

Euroregion Consulting was founded to act as a translator for businesses who are seeking European funds in Udine, Italy. A translator, as co-founder Mattia Anzit puts it, “for dummies”. The problem for Small and Medium Enterprises (SMEs) is that they are often engaged in such complex, technical work, that if they want to gain access to European regional funding, they are going to need a team capable of navigating a dense bureaucracy and translating high floating concepts into understandable plans. Mattia and his co-founder, Selina Rosset, are Udine’s solution to this problem.

The Italian founders of Euroregion Consulting, are an energetic team, bouncing back and forth off each other throughout the interview, finishing each other’s sentences and lending each other the odd English phrase or two. Having met during the Euroculture Master program, which they both studied in Udine and Strasbourg, Selina says that if it were not for the program, Euroregion Consulting would never have been founded. Despite the fact that the two of them have lived in the Friuli-Venezia Giulia region of Italy all their lives, they had never met before. As Mattia explains, he is not from the capital, Udine, like Selina, but from a small town, which he insists that I have never heard of.  Vibrant and chatty, the team joked about Italian bureaucracy, confused entrepreneurs and the problems facing young people and students in today’s economic climate. My interview with these two former students of European studies through Euroculture touched on life after graduation, entrepreneurship and European business in a Eurosceptic age. Continue reading “Meet the Erasmus Graduates whose business is bringing EU funding to Italy’s entrepreneurs: Life after European Studies Interview”